non-profit marketing

 
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]