marketing

 
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]
June 30, 2016

New Koch? Don’t believe it.

Imagine you are a battered woman whose abusive husband shows up one evening with a dozen roses and a box of Godiva chocolates. Smiling and cooing, he announces he’s made reservations at your favorite nouveau cuisine café. After years of torment, you’d be justifiably suspicious. So it is that any […]
July 25, 2015

The Rise & Fall of The Donald

While reactionary anti-statism and his status as a billionaire TV celebrity are rightly credited for The Donald’s ascendance in various polls, and the media certainly have helped by taking the bait and falling for every trap he has set, there is another, more significant factor contributing to the phenomenon of his candidacy, […]
October 16, 2010

10 Things I Hate About Facebook

Comments offered by readers of this Blog will not be published if they are not substantive, syntactically whole and relevant to the topic at hand; or if they contain profanity or are sent from monetized websites. Comments may be edited for typos or gross grammatical errors. Back in the beginning […]
July 10, 2010

Facebook vs. Facetime

Much is being written these days about how social media affects us, and a lot of people think it’s not all that helpful. Most prominent among the platforms and websites under contemplation of course, is Facebook; and noteworthy articles on the broader topic appeared here this weekend in both local newspapers. […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]