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June 26, 2010

Iago, Brutus or Doofus? What was Duncan Boothby thinking?

For some of us in PR, the fuss being made over the Rolling Stone story that ended Stanley McChrystal’s military career ignores one of the more fascinating players in that drama: the PR guy who set up the interview. What was he thinking? The Rolling Stone correspondent is doing interviews […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]