ben franklin

 
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."