July 10, 2010

Facebook vs. Facetime

Much is being written these days about how social media affects us, and a lot of people think it’s not all that helpful. Most prominent among the platforms and websites under contemplation of course, is Facebook; and noteworthy articles on the broader topic appeared here this weekend in both local newspapers. […]
June 26, 2010

Iago, Brutus or Doofus? What was Duncan Boothby thinking?

For some of us in PR, the fuss being made over the Rolling Stone story that ended Stanley McChrystal’s military career ignores one of the more fascinating players in that drama: the PR guy who set up the interview. What was he thinking? The Rolling Stone correspondent is doing interviews […]
June 12, 2010

Conservative Backlash Deja Vu

There is a classic executive desk toy that has amused many a manager by demonstrating the Newtonian principle that “For every action, there is an equal but opposite reaction.” Five chrome balls are suspended on a wood frame. If one on the left or right is dropped, one on the […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]
March 19, 2010

Cultural Change & the President

(Note: This piece was first posted in February, 2009, on my Website. As the health care reform bill heads for the House floor, it seems appropriate to reprise it.) There are two ways to change a culture. The easy way is the approach taken by guys like “Chainsaw Al” Dunlap, […]