Tiger Woods

February 21, 2010

Tiger Speaks: And the Beat Goes On

Dedicated to the proposition that turnabout is fair play, it seems only appropriate to offer a critique of the collective analysis/dissection by the press of Tiger Woods’ 13½ minute statement of apology. Taken together, the reporters seem to have three primary issues. –  First, they question the motivation for, sincerity […]
December 11, 2009

Tiger Woods: A Classic Cautionary PR Tale

Once upon a time, I had a client who liked to say that there’s no such thing as bad press. This was back in the days when “press” meant print media, e.g. newspapers. I begged to differ. I still do. And I believe Tiger Woods would, too. Once upon another […]