Non-profit Marketing

 
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]
March 7, 2010

Writing Right: The 100-Word Challenge

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem of what to say and how to say it.” That quote from Edward R. Murrow graces the overleaf of Beyond Buzz: […]