April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]
March 7, 2010

Writing Right: The 100-Word Challenge

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem of what to say and how to say it.” That quote from Edward R. Murrow graces the overleaf of Beyond Buzz: […]
February 21, 2010

Tiger Speaks: And the Beat Goes On

Dedicated to the proposition that turnabout is fair play, it seems only appropriate to offer a critique of the collective analysis/dissection by the press of Tiger Woods’ 13½ minute statement of apology. Taken together, the reporters seem to have three primary issues. –  First, they question the motivation for, sincerity […]
January 9, 2010

The Future of the Tea Party Movement

Will the Tea Party party on or will it turn into the Tea Party Party? We’ll know more after their convention next month in Nashville, an ironic but suitable choice for such a conclave, but all breathless anticipation aside, and despite the efforts of at least one enterprising Florida pol […]
December 25, 2009

Health Care Reform: Understanding the Process

Three factors contribute to the confusion and consternation much of the American public feels with respect to health care reform legislation. 1) Most Americans don’t really have a frame of reference for what’s going on, because they either weren’t alive or weren’t paying attention the last time a reform effort […]
December 4, 2009

Narcissism: Trend or Fad?

All trends and fads have life cycles: the difference between a trend and a fad is how long it lasts. Fads die quickly – nowadays within weeks – while trends either exhaust themselves over months or morph into permanent components of our cultural milieu. So it is that many of us […]