Marketing

 
February 6, 2010

Political Realities: A Campaign Primer

Tis the Season — for political campaigns.  So for everyone who’s about to run one — or run — here’s everything learned in 20+ years in the trenches, summed up in 20 short statements. 1. Campaigns are not won: they are LOST. 2. Your friends are far more likely to hurt you than […]
January 24, 2010

Publix Relations

Poor Publix. In the same week that the Company made FORTUNE magazine’s list of “100 Best Companies to Work For” for the 13th year in a row, it was rated the most highly valued brand among the world’s 250 largest retail companies in an annual study by Deloitte Research, besting […]
December 11, 2009

Tiger Woods: A Classic Cautionary PR Tale

Once upon a time, I had a client who liked to say that there’s no such thing as bad press. This was back in the days when “press” meant print media, e.g. newspapers. I begged to differ. I still do. And I believe Tiger Woods would, too. Once upon another […]
December 4, 2009

Narcissism: Trend or Fad?

All trends and fads have life cycles: the difference between a trend and a fad is how long it lasts. Fads die quickly – nowadays within weeks – while trends either exhaust themselves over months or morph into permanent components of our cultural milieu. So it is that many of us […]
October 31, 2009

Marketing How-To: The First Three Steps

Marketing How-To: The First Three Steps Leading behavioral economists like Daniel Kahneman and Nassim Taleb believe that we humans make flawed decisions because of “perceptual biases” that keep us from accurately comprehending the situations we are in. These biases include over-stating our skill when we were actually just lucky; believing […]