July 10, 2010

Facebook vs. Facetime

Much is being written these days about how social media affects us, and a lot of people think it’s not all that helpful. Most prominent among the platforms and websites under contemplation of course, is Facebook; and noteworthy articles on the broader topic appeared here this weekend in both local newspapers. […]
June 26, 2010

Iago, Brutus or Doofus? What was Duncan Boothby thinking?

For some of us in PR, the fuss being made over the Rolling Stone story that ended Stanley McChrystal’s military career ignores one of the more fascinating players in that drama: the PR guy who set up the interview. What was he thinking? The Rolling Stone correspondent is doing interviews […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]
April 4, 2010

10 Truths for Attorney Marketing

Google “attorney marketing” and you’ll get more than 14 million hits.  Narrow the search to “attorney marketing blogs” and you’re looking at under seven million. This is not to suggest that none of those Websites are worthwhile, because some of them offer good insight and guidance on how to build and […]
March 7, 2010

Writing Right: The 100-Word Challenge

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem of what to say and how to say it.” That quote from Edward R. Murrow graces the overleaf of Beyond Buzz: […]