Marketing

 
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]
June 30, 2016

New Koch? Don’t believe it.

Imagine you are a battered woman whose abusive husband shows up one evening with a dozen roses and a box of Godiva chocolates. Smiling and cooing, he announces he’s made reservations at your favorite nouveau cuisine café. After years of torment, you’d be justifiably suspicious. So it is that any […]
December 8, 2015

Fear & Greed: The Great Motivators

Whatever else may be said about him – and there is more than plenty to be said – Donald J. Trump is, above all else, a master of the art of marketing. He therefore understands that the two Great Motivators of human behavior are Fear and Greed. Like his idol, […]
July 25, 2015

The Rise & Fall of The Donald

While reactionary anti-statism and his status as a billionaire TV celebrity are rightly credited for The Donald’s ascendance in various polls, and the media certainly have helped by taking the bait and falling for every trap he has set, there is another, more significant factor contributing to the phenomenon of his candidacy, […]
July 4, 2015

Is PR Dead? Again?

Here we go again: every few years, some poobah issues a proclamation announcing the death of PR. Because this happened again recently, with the publication of a book by a former top-ranking executive from a huge international PR firm, it’s time to check in on PR and see whether it […]
March 30, 2015

There IS such a thing as bad publicity

As a marketing/PR professional who has worked with a number of attorneys, I appreciate the value of various kinds of publicity – including, on occasion, what we call “stunt work.” But there’s a limit to what common decency and basic good taste can tolerate, and divorce attorney Howard Iken, who […]
October 16, 2010

10 Things I Hate About Facebook

Comments offered by readers of this Blog will not be published if they are not substantive, syntactically whole and relevant to the topic at hand; or if they contain profanity or are sent from monetized websites. Comments may be edited for typos or gross grammatical errors. Back in the beginning […]