B2B Marketing

 
July 4, 2015

Is PR Dead? Again?

Here we go again: every few years, some poobah issues a proclamation announcing the death of PR. Because this happened again recently, with the publication of a book by a former top-ranking executive from a huge international PR firm, it’s time to check in on PR and see whether it […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]