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June 26, 2010

Iago, Brutus or Doofus? What was Duncan Boothby thinking?

For some of us in PR, the fuss being made over the Rolling Stone story that ended Stanley McChrystal’s military career ignores one of the more fascinating players in that drama: the PR guy who set up the interview. What was he thinking? The Rolling Stone correspondent is doing interviews […]
June 12, 2010

Conservative Backlash Deja Vu

There is a classic executive desk toy that has amused many a manager by demonstrating the Newtonian principle that “For every action, there is an equal but opposite reaction.” Five chrome balls are suspended on a wood frame. If one on the left or right is dropped, one on the […]
May 29, 2010

Social Media for Small Businesses

The Client asked: What can social media do for me? The Consultant answered: Beats me. Like many marketing/PR professionals, my practice is one that serves micro-businesses. On top of that, my clients are almost always local, single-site professional practitioners and B2B enterprises. Visualize a law firm with three attorneys; a […]
May 15, 2010

One common cause of marketing mistakes

Technology, and especially the "add-water" mentality driven by real-time communication modes, exacerbates "Last-Minute Syndrome."
May 2, 2010

The GOP Comeback?

When I first registered to vote, I registered Republican for three reasons. They were: the Democratic Party in the South, including Florida, was largely racist, led by right-wing extremists like George Wallace the GOP was fiscally conservative and socially liberal, led by intelligent moderates like Barry Goldwater, Everett Dirksen and […]
April 17, 2010

Cause marketing: Do’s and Don’ts

The Prospective Client asked: What do you think about sponsoring events as a public relations strategy? The Consultant replied:  Like everything else, it comes down to expectations: if you’re looking for a bright line to ROI, you’re doing it for the wrong reasons, and you’re likely to be disappointed. Whether […]
April 4, 2010

10 Truths for Attorney Marketing

Google “attorney marketing” and you’ll get more than 14 million hits.  Narrow the search to “attorney marketing blogs” and you’re looking at under seven million. This is not to suggest that none of those Websites are worthwhile, because some of them offer good insight and guidance on how to build and […]