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The-Donald (WinCE)Whatever else may be said about him – and there is more than plenty to be said – Donald J. Trump is, above all else, a master of the art of marketing.

He therefore understands that the two Great Motivators of human behavior are Fear and Greed.

Like his idol, Richard Nixon, and other American demagogues before him, including Huey P. Long, George Wallace and Joseph McCarthy, he knows how to push the fear button, and wails away on it with regularity and frequency.

But unlike his predecessor fascists, The Donald also knows the location of the greed button, and has the sleazy bona fides to trigger that response, having built empires in real estate and on TV on the theory that more is more, and no amount is ever enough.

In his campaign, he tickles both nerves, although fear is clearly his favorite “G-spot,” and recent events have served his agenda well in that regard.

However, he apparently does not understand that for every person who comes to his stage-shows and cheers him on, there are several who find the spectacle he has created every bit as frightening.

Some of those people are black; some are Hispanic. Others are female; and still others belong to demographic groups he has not managed to insult or demonize – yet. And a very special group belongs to the GOP, which will need years to recover from the damage Trump has done to its brand.

So rage on, Mr. Trump.

Your strategy of fear-mongering is working. It is working against YOU.

Donna Dupuy
Donna Dupuy
Donna Dupuy is a marketing and PR consultant for professional practitioners, service providers, and progressive political entities.

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