Marketing/PR for professional practitioners, service providers and progressive political entities.



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Recent Articles From The Blog

September 24, 2016

The Art of Propaganda

  “The people will believe a big lie, but not a small lie.” “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” The first quote is from Adolph Hitler. The second is from Joseph Goebbels. More than one study of Hitler’s […]
September 18, 2016

Donnie On the Spot: How does he do it?

Donald Trump was tweeting about the bombing on West 23rd Street in Manhattan almost as soon as it happened. And it’s hardly the first time that he has been “Donnie-on-the-Spot” with commentary about such an event. In fact, he seems to possess something akin to prescience when it comes to […]
September 13, 2016

How low can he go?

If the presidential election were decided by a limbo contest, Donald Trump would win easily – because there is no bar too low for him to slither under. He’s denigrated women, Hispanics, the disabled and Muslims. He’s insulted black people and Gold Star families, and called his effort to avoid […]
September 12, 2016

One Common Cause of Marketing Mistakes

How many times can you drive a car blindfolded at 110 mph before you crash? How many people do you know who would find that exciting? Whether you call it 11th Hour Disorder, Last-Minute Syndrome, or just plain old procrastination, those questions and the answers to them describe the mindset that not […]

About Donna Dupuy

“Because its purpose is to create a Customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.” (Peter Drucker)

From her first days as an advertising copywriter through tenures as a legislative aide, magazine editor and political strategist, Donna Dupuy has hewn to the same North Star: an unwavering confidence in the virtue of ethical data.
Inspired by management thought-leaders like Peter Drucker and Ichak Adizes, she offers clients at the microbusiness level the kind of incisive analysis that usually is reserved for much larger organizations.
She understands that marketing is first and foremost a management function. And she approaches her work from that perspective.

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