Marketing/PR for professional practitioners, service providers and progressive political entities.
Insight informed by experience. Strategy driven by data.
SWOT AnalysisThis time-tested method is used by organizations of all types and sizes to discern obstacles and advantages likely to impact the organization going forward, within the context of its unique market environment. Each analysis is fully customized and provides broad suggestions for changes or additions to the existing marketing program.
Strategic PlanThe essence of marketing distilled, this inductive process enables a forward-looking entrepreneur to develop a strategy based on specific, quantifiable goals and produces a comprehensive plan and budget ready for execution. Ideally, it complements the SWOT Analysis, and uses data and insights developed in that work.
ManagementDepending on the size, shape and content of the Strategic Plan, management services may consist of implementation of the full plan, including creative development, supervision of vendors and/or suppliers, and coordination of production and placements; support for only certain aspects of the plan; or ongoing advice and guidance.
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“Because its purpose is to create a Customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.” (Peter Drucker)